We believe that business owners who have faced an honest failure should not have to navigate the aftermath alone.

We believe in fostering empathy and non-judgmental support where individuals are treated with respect and feel understood.

We believe every business owner in Australia should have access to user-specific support and resources, reducing long-term impediments that lead to vulnerability beyond the bankruptcy period.

We believe in redefining the narrative around business loss and striving for a paradigm shift that minimises the loss of human capital and entrepreneurial talent in an ever changing economic landscape.

We believe in raising awareness within the broader community about the heightened risk of mental health challenges and suicide among individuals who have experienced business failure.

We believe in raising awareness about the multi-generational impact on children who have experienced a traumatic business failure within their family.

We believe in collaborative partnerships, both relying on, and supporting other organisations to bring mutual benefit and enhance support.

We believe in research and education within learning institutions, providing social guidance in the marketplace and encouraging dialogue and questions that improve engagement within communities.